A new form of sponsoring
Sport sponsoring is one of the fastest growing sectors in global marketing. Sport creates pure and authentic emotions among players and spectators. Successful social sponsoring partnerships on the other hand build on image transfers based on the values that are highlighed in the process of solving social problems.
The Cup of Good Hope offers a unique synthesis of sport sponsoring and social sponsoring. The Cup of Good Hope combines the power of football – the world's most popular sport – and aspiration to give disadvantaged youngsters the possibility of moving on in life through sport and to vitalize the spirit of the understanding amoung nations.
Corporate Social Responsibility is one of the key issues in the corporate world of today. The sponsors of Cup of Good Hope are very much aware of the fact: They are the ones who can really make a difference !
Find out more about our sponsoring opportunities !
We say "Thank you" to our sponsors of the Cup of Good Hope 2006 :